Vivid Flair founded in 2009 is an exclusive evening ready to wear line, targeting women aged 20-45 years old. Its distinct positioning allows it to be a pioneer in the evening wear category. Vivid Flair began with the reverie of telling the story of the woman behind the dress. The dresses are elegant, understated, fluid and sophisticated. The Vivid Flair woman is the contemporary confident woman. The brand’s unique positioning, is about telling the life story of the Vivid Flair woman. Vivid Flair follows this special woman throughout her active life and throughout her social engagements, at luncheons, cocktail parties, black tie dinners and galas. Reaching out to the world form from London, England, the blossoming brand of Vivid Flair has exclusive retail locations in Saudi Arabia and UAE.