Tod’s famous for shoes and other leather goods is founded by businessman Diego Della Valle. It is most famous for its driving shoes. Della Valle started the shoemaking business out of a basement in the late 1920s. Dorino’s elder son, Diego Della Valle expanded the workshop and turned it into a factory that started manufacturing shoes for American department stores in the 1970s. Diego brought in innovative marketing strategies in the early 1980s, kept the handmade manufacturing process and went on to create brands of lifestyle named Tod’s, Hogan and Fay. Roger Vivier, maker of high luxury shoes was acquired in the mid–1990s and developed starting the beginning of this Millennium. In 2003, Italian designer Bruno Frisoni was hired as Roger Vivier’s Creative Director.