Tape à l’oeil the french kids wear brand was established in 1994 and now has over 200 shops throughout the world. The brand is one of the most progressive kids fashion brand leading way into all major markets with focus on dressing up children with latest fashion products. The Tape a l’oeil venture was initiated by Thierry Delemazure in 1994 under the trade name ‘0-13 comme des grands’. But the actual concept took off in 1996. Brand stands for Create and design colourful, quality and style-conveying clothing inspired by adults’ fashion for children aged 0 to 14 years. Today the brand is present in France, Eastern Europe, Middle East, Egypt, Lebanon, Jordan, Malta and Russia, and is present in all leading malls in Oman, Qatar, UAE and Bahrain.