Born on Bondi Beach near Sydney, Australia in 1928, Speedo is the world’s top-selling swimwear brand. The brand’s heritage derives from its leadership in competitive swimming, where more Olympic Gold Medals have been won in Speedo than any other brand. Speedo is among the most recognized brands on the planet, largely because of its innovative products and extensive marketing efforts. Speedo is a proud sponsor of the world’s best Olympic athletes in swimming, including Michael Phelps, Natalie Coughlin, Ryan Lochte and Katie Hoff. Speedo is also the official outfitter for USA Swimming through 2012. The brand’s marketing efforts extend into the fashion world, with national print and digital campaigns shot by world famous photographers such as Michael Thompson and Michael Muller.