Established in 1931, for the last 80+ years Serta has stood for quality, innovation and dedication. Headquartered in suburban Chicago, Serta is truly a global company with 27 manufacturing facilities in U.S.A., 4 in Canada and 33 in other locations worldwide including one in Dubai and a recently opened facility in India. Since its inception, Serta has consistently made investments into innovative features that had measurable impacts on the comfort and durability of its mattresses. Serta, always has managed to set precedents in the industry with its timely innovations. Serta was the first to introduce a plusher, Pillow Soft, mattress that countered the theory that you needed a hard mattress for proper back support in the 1970s. In the 1980s Serta introduced a continuous coil innerspring in its Perfect Sleeper line that provided better support to the shoulders, back, and hips. In the 1990s, Serta introduced the most significant comfort innovation in its history, Comfort Quilt. A combination of fibers and convoluted foam in the quilt of the mattress, Comfort Quilt helps to improve circulation, which reduces tossing and turning for a more restful night’s sleep. It is now America’s No.1 Mattress brand and world’s largest Manufacturer.