Saucony is a leading global running lifestyle brand that fuses performance and style to produce award-winning footwear and apparel for runners everywhere. Founded in 1898, the brand’s earliest roots trace back to Pennsylvania. In 1910, Abraham Hyde, a Russian immigrant started a shoe company in Cambridge, Massachusetts, called Hyde Athletic Industries. By the late 1990s, when Saucony became Hyde’s dominant brand, the name of the company was officially changed from Hyde Athletic Industries to Saucony Inc.Through the 80’s and 90’s the group continued to develop, grow and expand their line of running shoes and apparel. In 1994, it was introduced in the GCC market by Orlando Sports LLC. Since then, it has developed as one of the more demanded running brands in the region, winning the loyalty of more and more runners in GCC and UAE in particular.