RITUALS Cosmetics is the first brand in the world to combine home & body cosmetics. With its product line – from luxury body and facial creams through to precious mineral make-up, scented candles, pure tea and Soulwear – RITUALS Cosmetics inspires people to transform their daily routines into beautiful, meaningful moments. The idea to ‘Transform everyday routines into more meaningful moments’ lies at the heart of the RITUALS Cosmetics philosophy and forms the basis for each of its products. Simply by taking time out of our busy lives to enjoy a warm bath with candles and oils, savouring a cup of refreshing tea, or by pampering ourselves with a mini treatment at home, we can help create a meaningful, memorable experience during the rare moments of ‘me time’. Enjoying the small pleasures in life, combined with the brands’ ‘slow shopping’ attitude, encourages shoppers to de-stress, enjoy and pamper themselves. By offering customers a cup of soothing herbal tea or a complimentary hand massage whilst they test the products in store, they are given the opportunity to enjoy the moment.