Rose Repetto created her first ballet shoes for her son in 1947 and soon thereafter opened up her first workshop near the National Opera of Paris. The company gained fame from creating the “Cendrillon” ballerina flat for French ballet dancer and actress Brigitte Bardot’s 1956 film Et Dieu créa la femme. In 1959, Repetto opened up a store at 22 rue de la Paix in Paris near the National Opera that remains open today. The brand fell out of the limelight after Repetto’s death in 1984, but French entrepreneur Jean-Marc Gaucher helped turnaround the company when he took over as CEO in 1999. Since then, Repetto has expanded internationally and tried to define itself as a luxury lifestyle brand. It has branched out into a footwear collection for women, men and children, ready-to-wear, small leather goods and fragrances. The company is opening its first store in America in the New York City neighborhood of Soho in the fall of 2015.