Porsche Design is a luxury brand with a particular focus on functional, timeless and purist design. All products of the brand are designed in the Studio in Zell am See, Austria, and are characterized by a pure and clean design aesthetic. An unmistakable signature look. Quintessentially, iconic style. Since the brand was established in 1972, Porsche Design products have been synonymous with functional, timeless, and puristic design. The product portfolio includes classic men’s accessories, iconic watches, sunglasses, a line of fragrances for men and women, women handbags, business and travel luggage, a sports and fashion collection, mobile phones, and accessories for your home. Today, the Porsche Design Studio is considered one of the most renowned design studios in Europe and has received more than 170 national and international awards for its unique and purist design philosophy. The unmistakable iconic style is reflected in all products that are being designed by Porsche Design. The company’s exclusive products are sold worldwide in flagship stores, franchise stores, shop-in-shops, high-end department stores, upscale specialist retailers as well as the official online shop.