PAULE KA is a French ready-to-wear brand, created in 1987 by Serge Cajfinger. Born in Lille in 1955, Serge Cajfinger spent his childhood in Brazil;he returned to France in 1968. In 1974, he opened a multi-brand store in Lille known as PAULE KA. Serge Cajfinger later left Lille for Paris to set up a designer label under the same name, opening the first ever PAULE KA store in 1987 in the heart of Paris’ Marais district. Inspired by the grace and elegance of 50’s and 60’s style icons including Jackie Onassis Kennedy, Audrey Hepburn and Princess Grace Kelly, he sought to bring a modern twist to their timeless elegance. The brand’s style is geometric and sober,sophisticated yet urban, with some lasting characteristics such as black dresses, must-have bags and the use of bows. International development ensued 2012 with the opening of stores in China and across Europe as well as a showroom in New York.Fashion personalities such as Kate Middleton, Amal Clooney, Jessica Chastain and Anne Hathaway wear PAULE KA.