Passionata, a brand in the Chantelle Group, is a French lingerie brand founded in 1988. Its target market is working women and its icon is the image of a woman who lives life to the full. Its first advertising campaign features working women: a passionate archeologist and a photographer, among others. Within a year, the Passionata brand was successfully launched in Germany, Belgium, and Switzerland. The brand enjoys a strong presence in Europe and now in the middle east with a large distribution network: retailers, department stores, mass distribution.