Okaidi & Obaibi founded in 1996 is a global French children’s wear brand with over 650 stores across the world. Part of the ID Group, Okaidi & Obaibi it sells children’s wear brand for kids between 0 to 14 years. The Obaibi sub-brand caters to Babies from 0 to 12 months & Toddlers from 6 months to 5 years offering a range of practical and comfortable baby and toddler wear that is accessible to all. Okaidi caters to Kids between 5 to 14 years offering a range that is modern, practical and full of life. Its focus is on creating fun and trendy clothes that match and complement the lives of active and busy children. All clothing is easy to wear, of good quality and value for money.