Nayomi founded in 1992 is the region’s leading lingerie and nightwear retailer and is known for its feminine products that offer international designs with an Oriental twist. The brand which means ‘soft and delicate’ in Arabic, operates nearly 126 stores across the Arabian Gulf in 32 key cities and is growing by the day. Shopping at Nayomi is a woman’s delight with the newly re-designed store concept. The natural fabrics give the entire store a softer, more feminine feel and reflect the brand’s feminine flavor while providing a more spacious, airy shopping environment. Customers can also purchase goods on-line with the website which offers the luxury of browsing the latest styles in the comfort and privacy of your own home.