Miss Selfridge is a nationwide UK high street store which began as the young fashion section of Selfridges department store in London in 1966. The brand got its name when Charles Clore, the owner of Selfridges at the time, saw a window display in the Bonwit Teller store in New York which showed “Miss Bonwit” dresses aimed specifically at teenagers. He later launched it throughout his Lewis’s & Selfridges stores throughout the UK. It was one of the first retailers to use Kate Moss in their campaigns and has used other successful models and actresses such as Naomi Campbell, Yasmin le Bon, Tess Daly, Saffron Burrows and Nicollette Sheridan before they found major success. Today Miss Selfridge is the number one destination for young, feminine, fun fashion. Shop the latest trends, going out fashion, dresses, blouses, trousers, skirts and petite clothing.