Lucky Brand Jeans is an American denim company founded in Vernon, California, United States in 1990 by Gene Montesano and Barry Perlman. Lucky also produces sportswear, outerwear, T-shirts and activewear. Staying true to the rich heritage — and authentic, all-American spirit — of denim, Lucky Brand began crafting great-fitting, vintage-inspired jeans in Los Angeles in 1990. They gave them their distinctively Lucky look by literally putting them through the wringer — ripping, fraying, sanding, patching and washing by hand — to give them true character and soul. Then, they added authentic hardware, personalized touches and playful details, and an American legend was born. Lucky Brand jeans are made for the free-thinker, the artist, the dreamer; they’re made to dance, work, run, jump, play and rock ‘n’ roll (just like you). Their r inspiration doesn’t just come from the rugged workwear of denim pioneers, but from the free spirit and laid-back lifestyle of our Southern California roots. They reference music, art and photography — old and new — to create truly unique pieces that you’ll wear over and over again. You’ll find Lucky Brand all over America — in 209 stores (and counting) — as well as select department stores and online at LuckyBrand.com.