Liu Jo is an Italian fashion company founded by Marchi brothers in 1995 in Carpi (Modena), Italy. Liu Jo was born as a small textile industry, and developed during the mid-1990s into a major Italian brand of pret-a-porter fashion. The company has now 130 boutiques in Italy and 110 stores worldwide in Europe and Asia where the brand is distributed by the Liu Jo Asia Pacific company. In the next five years Liu Jo expanded its productions and brand portfolio launching an Accessories collection, a Luxury collection of jewels and watches, a Baby collection for little girls, an Underwear and Beachwear collection as well as Home wear. Since 2008 Liu Jo has its own Shoes collection.In 2013 Liu Jo signed a licensure agreement with Marchon eyewear to manufacture eyewear.