Lindex is one of Europe’s leading fashion chains with over 490 stores on 18 markets. In 1954, two gentlemen from Sweden founded an era that would impact the lives of a multitude of women. Ingemar Boman and Bengt Rosell open the lingerie store Fynd in Alingsås.Shortly thereafter, the Lindex company of Gothenburg is acquired, and this is the name then given in time to all the subsequent stores. Brand’s mission is to offer inspiring affordable fashion. Lindex assortment includes several fashion concepts in women’s, kids and lingerie for women interested in fashion.