Levis Founded in 1853 Since the invention by Levi Strauss in 1873, Levi’s jeans have been capturing the imagination and loyalty of people for generations. American Jeans and Casual wear manufacturer. Producer of the Levi’s, Dockers and Slates brands. Since 1873, Levi’s has stood classic American style and effortless cool. From their classic 501 jeans, modern 511 slim fit jeans, Trucker denim jackets and everything in between, they get it right every time. Levi’s jeans were first manufactured from canvas, and till today the process remains a closely a guarded secret. The denim is rigorously tested using machines that can wreak a lifetime’s havoc to it in a few short hours, plus three washes to test for shrinkage. Over the years Levi’s has become present everywhere, valued for its hard wearing, comfortable, multi-purpose qualities.