Launched in 2001, Ipanema Inspired by a neighborhood with the same name located in the southern region of Brazil’s Rio de Janeiro sells Flip Flops and Slippers . First made famous by the bossa nova rhythms of the 1960’s, Ipanema Beach is now known for its elegance and social life. With the brand’s casual and relaxed beach spirit in mind, in the beginning of 2001, Grendene created the iPANEMA brand. The brand epitomizes the look and spirit of Brazilian woman. Innovation and creativity are imperative to a successful brand. Their designers are continually creating new ideas and designs to stay abreast with current fashions. The brand has long been one of Brazil’s hottest flip flop brands and has seen huge success in recent years.