Havaianas is a Brazilian lifestyle brand belonging to the Alpargatas group which is the worlwide #1 shoes producer and the biggest footwear company of South America. The ultra-high quality of the brand is due to a top-secret rubber recipe created exclusively by Alpargatas. This highly guarded recipe makes the sandals soft as marshmallows, light, and highly durable. There are many knock-offs in the market place but customers know that there is no substitute for the authentic comfort and quality that only Brazil’s Havaianas can provide. Since their creation in the 1960s, Alpargatas perfected the Havaianas collections with a large variety of fashionable colors and styles. The brand is seen on fashion runways around the world, as well as at the most prestigious events and retailers.