Bossini offers a range of casual wear apparel products, including ladies’, men’s, and kids wear under its Bossini brand name. Headquartered in Hong Kong, the brand launched its first retail outlet in 1987. Over the past two decades, it rapidly established an extensive international operating platform and distribution network and successfully expanded its business to 36 countries & regions around the globe, with its four core markets of Hong Kong, Mainland China, Taiwan and Singapore. the brand has 27 stores in the Middle East and most of it is in UAE particularly in Dubai, with stores in almost all the major shopping malls. The retailer aspires to make ‘happy’ customers through casual wear that is colourful, comfortable, easy to mix-and-match and has an energetic style.