Bershka is a fashion retailer and part of the Spanish Inditex group who also own the brands of Zara, Massimo Dutti, Pull and Bear, Oysho, Uterqüe, Stradivarius and Zara Home. The brand was created in 1998 with a new retail format that responds to the demands of a sector of young people who are interested in and highly aware of new trends. Bershka presents itself as a reference point for fashion targeting this increasingly demanding public and, in just 2 years, has consolidated its brand image in 100 shops. Today, 13 years on, the chain has over 750 shops in more than 54 countries, with sales representing 10% of the total revenue of the group. The store has a sales area of over 260,000 square meters. The company’s business encompasses the design, manufacture, distribution and sale of fashion in the shops. Bershka has retail outlets in all major shopping malls in Dubai.