bebe designs, develops and produces a distinctive line of contemporary women’s apparel and accessories. The Current Chairman and Founder Manny Mashouf founded bebe as a San Francisco boutique in 1976, a time when three categories dominated the women’s wear market: junior, bridge and missy. Having discovered a demographic that was neither junior nor bridge, Manny aimed to break the mold by offering this under represented population of stylish women distinctive and inspirational fashion bearing an unmistakable hint of sensuality. His concept stuck and the brand reaped early success. Today the store operates 303 stores across the world with strong presence in Middle East, especially in Dubai.