Ahmed Seddiqi & Sons is a family owned entity with a large portfolio of Swiss Watch brands.Time is of the Essence’ and never more so than at the showroom of Ahmed Seddiqi & Sons. The showroom houses a Designer-brand range of quartz, battery, shockproof and waterproof, every type of wristwatch one could possibly desire. Today the brand is the largest distributor of Swiss Brand watches in the Middle East. They offer world-class and exquisitely designed watches and jewellery. From a humble beginning of a single store in 1950s, today the brand’s portfolio’ consists of over 50 prestigious brands across 52 locations in the UAE.