Adventure HQ is the ultimate outdoor adventure superstore and is proudly born and bred in Dubai as an initiative of Sharaf Retail. Whether you’re a first timer, weekend enthusiast or accomplished adventurer, Adventure HQ supplies the widest and most diverse range of equipment and supporting services for your outdoor adventures. Adventure HQ is a dedicated outdoor adventure retail specialist offering equipment for a wide range of active lifestyle pursuits such as: fishing, kayaking, diving, camping, hiking, cycling, off-roading, yoga, fitness, stand up paddling, water sports, active wear, footwear plus plenty more. Opened in Dubai in 2011 and now have five outlets throughout the UAE totaling 90,000sqf. with a team of 200 passionate and dedicated people. The Adventure Zone was introduced in their first store to add excitement and theatre to the retail environment. It set them apart from their competitors and was so well received by the customers.