Adolfo Dominguez S.A. is one of Spain’s leading and most well-known fashion groups. It is founded by Spanish designer Adolfo Domínguez Fernández. Their clothing is inspired by urban necessities, making use of loose and natural fabrics. One of his key marketing strategies has been to avoid distribution through multi-brand shops and target the ultimate consumer directly, reducing delivery time and cost to the buyers. He was among the first to inject a new, fresh approach in Spanish luxury fashion, spearheading the rise of a generation of new designers.With eyes on the future, the brand continues its expansion in today’s digital reality. With the customer’s experience always in mind, the brand looks to foment a shopping experience that is entirely omnichannel.